Ryders has been leading the way in endurance sport eyewear since the early 80s, building a strong following among the cycling community of North America. This leading adventure brand is looking to grow its UK market by partnering with outdoor distributors’ Four Corners UK.
Both businesses are heavily motivated to bring the best of the best in outdoor equipment to more adventurous consumers.
Ryders has deep roots in the world of performance eyewear, with a focus on performance qualities, whether they're meant for mountain biking or lounging at the beach.
Ryders are an offbeat, gritty brand with authentic routes who want to speak directly to those who take pride in their adventurous lifestyle and their practical, yet high-spirited approach to life. Four Corners are well placed to help Ryders reach like-minded retailers and consumers.
Offering a range of eyewear products, Ryders has a range of features that will appeal to a variety of users, including:
Four Corners will sell a wide selection of Ryders’ products in a competitive price range.
Jon Whitfield, Managing Director of Four Corners UK said “The Ryders products sit right in the sweet spot of being an extremely well-made piece of kit ideal for serious sports enthusiasts, while still being fashionable, and at an accessible price point. They appeal to those who want a single pair of glasses to take them from sports to social wear. We are really looking forward to introducing them to our UK retailers.”
Four Corners UK will be showcasing Ryders at the Slide trade fair in January.
For further information on Four Corners UK or Ryders or email firstname.lastname@example.org.